The New Label Project (TNLP) opened its doors a couple of weeks ago. It looks great! So, if you’re looking for an unusual or special (Christmas) present then you should definitely visit if you can: Rozengracht 75, Amsterdam. I’m pretty pleased so far: I’ve sold enough in the first 2 weeks to cover my first 2 months of rent. Not bad!

I don’t have a decent photo of my display in the shop itself. But here is a (somewhat fuzzy) photo that I took with my phone of the mockup that I did here at home.

Mockup of my TNLP display

Oh, I’ve since learned that the correct term for what I’m doing is “shop-in-shop”.


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