Trying to psyche myself up for the next round of marketing/promotion/PR.
Okay. Don’t dwell on the ugh-ness of it. Just think about ways and means. Besides the newsletter that I still haven’t gotten around to writing, I’ve been looking into ESellerAds.
As far as I can figure out, ESellerAds is a way of offering my Etsy shop wherever I want to on the internet. Well, okay, that was the gist of their marketing story. It could even be true.
Let’s see: at the moment ESellerAds is free in exchange for my email address; it offers to show a rotating exhibition of my Etsy shop either two, three, or four items at a time. I’ve replaced the Etsy Mini, in the blog sidebar, with the three-at-a-time version of ESellerAds. It looks okay, but doesn’t always seem to revolve. Mmm, and it doesn’t seem to be showing any of the newer items that I’ve listed on Etsy since installing it. Which would be a bit useless… Oh, okay, I see. You also get your own ESellerAds web page where you have to tell it to update your ads by pressing the update button. As an added bonus you can check your Ad Performance stats from the same page.
I almost forgot the most useful aspect is that by clicking on an image you can read the Etsy listing, the price is shown and you can “Buy it!” and be taken directly to the Etsy shop. Another interesting feature is that there is a Share button under the ads, so that you (I mean You, dear reader) can share my ads in all the Hip places (y’know, Facebook, Twitter, etc, etc, etc). Isn’t that modern?